Artifact One

Semuels, Alana. "Luxury Labels Are New for Tweens." Telegraph [Nahsua] 5 Dec. 2006. The Telegraph. 2006. Nashua, New Hampshire. 6 Dec. 2006 http://www.nashuatelegraph.com/apps/pbcs.dll/article?AID=/20061205/BUSINESS/.

1) I just finished reading this article about how teenagers are helping out the younger generations with fashion. It's amazing how young people will start just to be in fashion.

"LOS ANGELES – Dressed in pink Ugg boots, Seven jeans and a matching pink sweater and cap, Elizabeth Cohen looks the epitome of hip as she winds her way through the holiday crowds at a shopping center here.Cohen is a discerning consumer – she names Prada and Dolce & Gabbana as her favorite brands.She’s also 10 years old."

2) Even I dont know what this designer's work looks like. I actually found out yesterday and Louis Vuitton designs have been around since 1854!

"“They’re 100 percent more brand-conscious today than they used to be,” said Fraser Ross, owner of the upscale store Kitson. “A 12-year-old will know what Louis Vuitton is.”"

3) Even the male sex has been intriduced to fashion at a young age. For some of them, it seems that they are only into fashion because of their freinds.

"Kitson opened a men’s store in September. He included clothes in small sizes for boys – often propelled to the store by their girlfriends, Ross said."

4) This is exactly what I am researching. The media does influence a person's way of life.

"Kids also learn of brands from reality TV, celebrity reports and magazines such as Teen Vogue, said Samantha Skey, a senior vice president at Alloy Media and Marketing, a New York youth research and marketing firm."

5) To get branded articles of clothing, just so they can look at it...That is just weird, in my opinion. The school Luaren attends doesn't even allow purses, so why buy so many? To me, one purse is plenty. A practical purse at that.

"Confronted with the reality that she could buy a dozen bags from Target for the price of one from Coach, Lauren said she was set on a name-brand bag. Even though her school does not allow girls to carry purses, such bags are the thing to have.“Most of my friends really want one,” she said. “They just like looking at it, I guess.”"

Questions:
1. Why is it that the younger generations are the ones who are becoming more and more concerned with fashion?
2. What will happen when they realize that some of the designs worn by some of their role models isn't exactly what they thought was decent? Will they still continue to wear them? Or will they stop?
3. Just how much does fashion affect a male's life?
4. Do people go for fashion simpply becuase they want to or becuase it is what their friends want them to?
5. Why is it that some people are not drawn to branded clothing?